Pat Shepherd.

My work through One Percent Collective has seen me diving into every part of designing a new fundraising platform and turning it into a sustainable organisation, impacting thousands of lives in Aotearoa. Over the past 10 years, some of my key responsibilities have included; brand strategy, marketing strategy, content strategy, UX, event planning, financial planning, corporate partnerships and public speaking.

To date we have raised over $3 million and currently have over 700 regular givers, some who have been giving their 1% for over 10 years now.

I joined Hatch when it was a tiny team of 8 and worked with the co-founders on early marketing, design and brand strategy. As we grew the team, it saw my role vary across the strategy and design of many areas including; marketing strategy, digital marketing, website design, content strategy, UX, event planning, merchandise strategy and campaign photography.

My design work started off in print, with designs including CD covers, reports, publications and for 8 years I was the designer of NZ Skier magazine. Nowadays it is more digital design, with no-code websites in Webflow and Squarespace, plus designing in Figma, being where I spend most of my design time.

Portraiture, documentary and music photography have been my key focus areas over the years, with clients including Shapeshifter, Fly My Pretties, Red Bull, Rippon Festival, 20th Century Fox, TVNZ, Louis Baker and many more.

I Co-managed SpinningTop for over 5 years, which saw me involved in a huge variety of responsibilities, including; re-branding the charity, project budgeting, organising and managing international volunteer trips, fundraising events, marketing strategy, website design, governance and maintaining the relationship with our key funder and it’s staff – The Body Shop NZ.

Exposure Lifestyles was a complete ‘for the love of it’ publication, a chance for me to document the creative world of New Zealand and meet some of the most inspiring humans around. I produced seven issues in the end, often printing 4,000 copies each issue to give away for free at launch events and on the streets of Wellington.

Producing the magazine saw me working with many businesses on the advertising side, plus getting to commission incredible cover artists, such as Taika Waititi, Mephisto Jones, DRYPNZ and more. We also featured a huge collection of interviews and images of inspiring Kiwis, including; Ans Westra, Warren Maxwell, Ladi6, Dave Dobbyn, Keisha Castle-Hughes, Chris Graham, Bret McKenzie and many more. Exposure Lifestyles was also where a number of well known musicians were first featured in a New Zealand publication.